100% free of ammonia and paraben

So Pure Colour is mild, effective and enriched with Phytokeratin, which deeply penetrates into the hair to restore its natural keratin structure. Enhanced with organic Argan Oil, the range contains antioxidants Vitamins A and E to provide further nourishment and protect hair from external influences. The unique and mild coconut-based formula works to condition the hair, protecting the scalp against staining. Long-lasting and permanent, So Pure Colour provides a luxurious and aromatic in-salon experience. Hair is left healthy with a beautiful shine. Keune's So Pure Natural Balance Range is developed with 100% pure plant essential therapy to create a truly sensational experience. Promoting wellbeing for mind, body and soul, the So Pure philosophy is to achieve balance which strengthens emotions and personalities.


So Pure Natural Colours:


  • Ammonia, paraben and sulphate free

  • Contains certified organic Argan and essential oils

  • Contains no artificial fragrances

  • Contains no animal related products

  • Not tested on animals

  • 100% colour safe

  • No aerosols

  • Packaging made from PET, a plastic which is 100% recyclable